Design approach
Design Concept & Challenges
The core conceptual driver for this interior was to channel the raw spirit and evocative atmosphere of alpine wilderness into a high-end retail environment. To craft a spatial journey extending far beyond transactional shopping, organic geological elements are directly translated into the architectural fabric. The sculpted cash desk and cantilevered shelving along primary perimeter walls are informed by rugged rock strata. At the spatial centre, a bespoke rocky display monolith features integrated flowing water; the ambient acoustic resonance of moving water recalls rushing mountain streams, awakening an authentic sense of freedom and immersion in the wild.
The foundational spatial concept was conceived by Saba Tehrani, with comprehensive architectural detailing, 3D modelling, and final spatial development realized by Mahtab Shahmohammadi.
- Rock-inspired display
- Sensory retail
- Material narrative
